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Category: Company Culture

Build Workplace Culture by Communicating Gratitude

This month as we focus on Thanksgiving, consider the power of gratitude in your workplace. Before your thoughts turn to friends, family and football, spend a few minutes thinking about how appreciation can make a difference to your business.

Tom Peters was so right when he noted “People don’t forget kindness.” It’s the same with gratitude.  The power of a sincere thank you cannot be overestimated. In a recent study on employee engagement, the top factor of job satisfaction was respectful treatment of employees at all levels.  Second on the list was trust between employees and management.  If you practice the first item, you achieve the second one.

It takes conscious effort to build a culture where every employee feels appreciated.  We all like to be noticed for the good things we do.  People who feel appreciated believe their work makes a difference.  They are more willing to go the extra mile because they know someone notices.

Making gratitude visible is a step you can build into your internal communications.  Here are three ideas:

Appreciation by senior leadership—Create a year-end video of the senior management team thanking team members for their service this year.  Get out of the office and film it with front line workers.  Switching the wardrobe from suits and ties to ugly Christmas sweaters and elf ears will create smiles for years to come.

Appreciation by managers—Write a thank you note.  It’s low tech, but more effective than a gift card.  Be specific about how the individual contributes to the team.  Not only will your employee appreciate the gesture, they will know that you are paying attention.

Appreciation by team members—It feels great to say thank you.  That’s why peer-to-peer recognition programs are motivating to employees.  They strengthen a culture of support, collaboration and achievement.  Peer recognition programs should tie to your company values.  Tailor the program to your business, but make the recognition defined, public and fun.

The power of gratitude is a multiplier.  When you recognize people for their contributions, they perform better, trust grows and so does your workplace culture.

Listen Up: Try Podcasts in your Internal Communication Mix

Looking for a new way to reach your employees without blowing your entire budget?  Try podcasts. If you think it’s a niche channel, take a look at these numbers:

  • 4 in 10 Americans listen to podcasts on a regular basis
  • Podcast listening was up 23% between 2015 and 2016
  • 85% of listeners complete the entire episode*

Americans are falling in love with podcasts in numbers that increase every year. Recent podcast phenoms like Serial and S-Town attracted legions of new listeners. Guess what? Many of your employees are among them.

Internal communication pros are paying attention. Disney, IBM and Microsoft have added podcasts to their internal mix.  Perhaps it’s time for your business to do the same.

Consider these three things when developing a podcast strategy (or selling the idea to your boss).

  1.   Accessible everywhere.  What’s the one item most people can’t do without?  Their phones.  A podcast will allow you to connect with team members as they multitask: at the gym, on a walk, in the car. With the average daily commutes now at around 26 minutes each way, podcasts provide alternative listening content.  Smart speakers (think Alexa, Google Home, or Siri) are now in 20 million Americans in live in homes, providing another channel for podcasts.
  2.   Builds community. Engaging employees who work at remote locations or in non-desk roles is always a challenge. So is communicating across global time zones.  Podcasts are a viable alternative. It’s like being in a conversation, as if the speaker is talking directly to you.  There’s an intimacy that can’t be delivered in a company newsletter.
  3.   Shows your company leaders are human. Your CEO may be smart, but would you like to have a beer with him or her?  Effective leaders know the value of storytelling and conversation.  A series of podcasts with the senior leadership team will give employees insight into the personalities that lead the business and where the company is going.  It can help align people around  your business priorities.

* Source:  2017 Infinite Dial Study, Edison Research

Tell Your Company Heritage Story

One of the most fascinating podcasts I listen to is NPR’s How I Built This.  The people behind some of the world’s best known brands give an insider’s view of the process of moving from idea to ignition.

In every case, there is not a clear path to success.  John Mackey from Whole Foods endured a devastating loss when a flood demolished his store (he had no insurance).  Blake Mycoskie, one of the pioneers of social entrepreneurship, received more orders for TOMS shoes than he had inventory.  He hired a team of interns to personally contact every customer to let them know there would be an 8-week delay. They only lost one sale.

If you’re not telling your company’s origin story, you’re missing and opportunity to inform, inspire and involve customers and employees.

Stories create memorable bonds. It doesn’t need to be a rags-to-riches chronicle to captivate.  Sometimes a failure story teaches a greater lesson. A well-crafted origin story becomes a shared experience, a powerful way to connect your most important stakeholders to your brand.  For employees, origin stories help to build appreciation for the past while ensuring their contributions are part of the ongoing narrative.

Here’s how to get started:

Connect visually.  Your origin story is your business family tree.  Share photos, documents, company meeting videos and artifacts.

Align with the business core values.  Show how the values that grew the business are still relevant today.  While businesses always evolve, the things that were important then are still important now.

Keep it interesting. Every great business story starts with an inspiring journey and experiences challenges along the way. Don’t just provide a timeline of dates.

Solicit stories.  Ask your employees to share stories from their first days with the business.  Who inspired them?  What was the weirdest tradition?

Tell the truth. Be authentic and don’t embellish the facts. That’s a fast lane to losing credibility. If the founder was a grumpy old so-and-so, say that. It adds more personality to the story.

Do you have a unique company origin story to tell?  We’re listening.  Contact us at answers@insight-communication.com

Summer Hours: A Perk Your Team Will Love

Our office is located in downtown Roswell and typically by 2 p.m. on a Friday afternoon the streets are already beginning to fill with people getting an early start to their weekend.  If you’re like me, once Friday afternoon arrives and the out-of-office auto-reply emails from clients start hitting your inbox, your mind begins to wander.

No matter what business you’re in, it’s likely that your employees begin thinking about weekend plans early on a beautiful summer Friday afternoon.   Many companies now offer the inexpensive but morale boosting benefit of flexible summer work scheduling often known as “Summer Hours.”

A recent survey by CEB revealed that 42 percent of companies now officially sanction starting the weekend early, up 21 percent in 2015.

Offering a Summer Hours policy is an economical perk that builds engagement and can improve company culture. Typically summer hours schedules run from Memorial Day to Labor Day.  This is also the most common time of the year for employees to take a vacation.  So how can your company introduce a summer hour work schedule?  It’s important to recognize that one plan will not work for every company.  Tailor your specific program to what will work best for your company and employees.

Here are a few idea and suggestions for implementing a summer hours program at your company:

Longer weekdays for time off on Friday.  Employees work extra hours Monday through Thursday in exchange for a half day or the whole day off on Friday.  Employees still work 40 hours total. This method allows each employee to decide the schedule that fits their needs.  Employees can choose to opt in or out of the program depending on what works best for them.

Every other Friday off.  Stagger days so that half of the office is off on one Friday and the other half is off the next Friday.  This is a useful program for companies that see a dip in their workload during the summer, especially on Fridays.

Holiday half days. Many companies embrace a summer holiday half day policy.  This gives their employees a half day off the day before Memorial Day weekend, July 4th, and Labor Day weekend.  In many cases, there’s not much work going on during this period anyway and employees have more time to spend with friends and family.

Friday half days. Is there anything better than receiving an email informing you that you can take a half on Friday? Not every company will have the flexibility to introduce a full summer hours schedule.  If you can’t implement one of these programs but would still like to reward your employee choose a Friday where business is slow and give your employees the afternoon off.

Does your business offer flexible work schedules?  Send us your stories: ben.clayton@insight-communication.com