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Category: Technology

Wake Up and Embrace Social Media

Illustration of a media tree including social media

A wise man once said, “Intelligence is the ability to adapt to change.”

Technology is constantly changing the way we do business.  Bulletin boards and memos are being replaced with social networks and instant messages.

This may be a good time to take a minute and assess what your company is doing to utilize social media to tell your story.  It might seem like a daunting task to modify your internal communications methods with all the new technology that is available, especially to those of you who may not be particularly tech savvy.  Don’t fear!  Technology is your friend.

New social tools can enhance employee engagement, improve internal communication and promote teamwork.  Here are a few inexpensive, easy-to-use tools that will help your company increase efficiency and consistency.

Social Networks- Social networks are not just for your customers: they give employees a venue to collaborate and share information instantaneously with large groups of people. Some other useful features include event planning, networking, and promotion.

Podcasts- Podcasts are an effective way to add a personal touch to your internal communications.  Some useful applications for using a podcast include instructional messages, information sharing and tutorials.  Slides and graphs can also accompany podcasts to improve comprehension.

Video Conferencing- As business goes global, video conferencing has become more widely used. Face to face communication keeps your audience more engaged and can also incorporate any non-verbal messages.      

Instant Messaging- Instant messaging is a highly efficient form of communication when collaborating with other employees or co-workers. IM’ing is popular, especially with young team members, and reduces wasted time responding to emails and waiting for responses.

What do you think? Share your insights and ideas with Ben: Ben.clayton@insight-communication.com