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Go Green! Inspire Awareness and Conservation on Earth Day

After graduating from college, a friend of mine moved to Colorado.  As an outdoorsman, he couldn’t wait to move out west.  To fund his outdoor hobbies (skiing, fishing, hiking), he got a job working for a finance company.   He had recently attained a promotion and was doing well but he felt like he wasn’t being fulfilled.  He wanted to do something to give back to the environment.  So he’s making a career change.   He recently was accepted to law school where he will study Natural Resource and Environmental Law.

He’s not alone in seeking a career that’s focused on purpose, not paycheck.  Pew Research reports that millennials are the “most sustainable generation to date.” Sustainability is not a short term trend. Sustainability and green initiatives are important issues for today’s workforce.  Employees expect the company that they work for to do what it can to help the environment.

Earth Day is April 22.  This is a great time to promote your company’s green initiatives. Here are five easy to introduce strategies that will improve efficiency, reduce your carbon foot print, save money and build engagement with employees:

  • Incentivize carpooling or car sharing programs for employees
  • Promote electronic document usage to reduce paper waste
  • Provide recycling collection areas with signs about what can be recycled
  • Reduce plastic waste. Instead of stocking disposable water bottles, provide employees with reusable water bottles with your company logo
  • Inform employees about your company’s recycling and green programs.  Ask for volunteers for a “green team” to make recommendations about green initiatives.

What does your company do promote sustainability? Please share your stories and idea with me: ben.clayton@insight-communication.com