Using Instagram as a Corporate Tool
What do you think of when you hear the word “corporate?” Tailored suits, boxy skyscrapers, and leather briefcases are a few things that come to mind for most. That conception is often deceiving.
Corporate workplaces can be vibrant and cultured spaces. If you need proof, find photos of the corporate offices for companies like Google, Apple and Microsoft.
And that’s where Instagram comes in. The app gives us a medium to share our company’s core values in a way that’s fun, engaging, and human. Obviously we don’t all have the resources to spend lavishly on our office buildings like the “giants.” We can’t Instagram a slide in our office that goes from the HR break room to Reception. However, we can Instagram the delight on a colleague’s face after he or she acquires new business with a client.
The role of Instagram isn’t to show off, per se, but to share what your company is all about. When we think of it as a “tool,” it’s easy to be too strict with its usage. Go ahead, take that photo of some colleagues at a sporting event. Instagram the great holiday treats a client dropped off for you in the break room. Just please don’t Instagram your lunch.
I often hear conversations held by Gen X’ers or older about how to engage the Millenials. Well, as someone who is right on the edge of their generational borderline, I can say this: They’re more willing to support a company that they feel shares a similar set of values. Whether those values be social, moral or political, Instagram offers a way to share who you are.
Remember, don’t Instagram your lunch!
What do you think? Share your insights and ideas with Joe: Joe.Patrick@insight-communication.com
Social media image courtesy of Jason Howie under Creative Commons license.