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Integrating Video into your Internal Communications Strategy

If you’re like us, you’re always looking for ways to get your message across in a new, unique, and interesting way.   One communication channel that you might not have considered is video.  Video is fast becoming the preferred channel for internal audiences because it’s the way we all consume information. Some news outlets have moved exclusively to video content and most include a video with any written content they publish.  Today’s workforce has become accustomed to learning and acquiring information through video content.

Many of your colleagues are visual learners and video content helps simplify complex information and drives engagement when you communicate your message.  Think about it. Which is more appealing– an email memo from the CEO or a quick 3-5 minute video where he or she speaks directly to your employees?

Research shows that people remember more of what they see and hear than what they read.  Video grabs your attention and is more engaging than plain text.  Seizing and retaining your audience’s attention is crucial.  When you have their attention, they’ll retain the message.

Here are some options to consider when implementing videos into your Internal Communications strategy:

  • Online training videos or tutorials
  • Monthly or quarterly updates from your leaders
  • Announcement videos for new programs or initiatives
  • Recognition videos for company milestones or exemplary achievements
  • Employee interviews and testimonials
  • Videos of companywide events, such a community service day or group activity

Now you might be thinking, “I’m not a technical person” or “That would be too difficult to implement,” but it really isn’t.  New technology has simplified video creation, editing and sharing to the point where anyone can do it.

Keep your videos short with a clear message.   There are really no limits or restrictions to how you incorporate video content into your company’s communication plan.  Think outside the box and see what ideas you can come up with.

Does your company use video content in its internal communications?  Share your experiences and ideas with me: ben.clayton@insight-communication.com

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