A strong corporate culture is built on two sturdy pillars: trust and engagement. Both grow when employees have an emotional commitment to their role and the business goals. When ownership culture exists, the results are measurable and amazing. Engaged employees:
· Have a positive view of the company’s future
· Serve customers well
· Care about their team members
· Regularly use their talents
· Are proud of where they work
What’s the best way to build ownership culture in your business? Here’s the secret: attract, retain, and train great managers. Senior leadership may create the ownership vision, but line managers have the greatest influence in bringing it to life in your business.
Research reveals that in companies with a vibrant ownership culture, absenteeism, safety issues, and turnover plunge, while customer satisfaction, profitability, and productivity rise. All of these things build bottom-line value.
Don’t overlook the importance of investing in training for line managers. It builds consistency in ways of working across the organization.
Here are just a few ways managers can support company culture:
· Set clear expectations and help team members understand their roles and responsibilities—how and why each individual’s contributions are key to the team’s success.
· Offer opportunities to grow and learn. They share knowledge, coach performance, and talk to team members about their strengths and opportunities.
· Communicate regularly, not only about what’s happening but how the team aligns with business strategy.
· Spend time getting to know team members. It builds trust and breaks down barriers when managers act like humans.
· Celebrate success. Even the small wins are meaningful and there are many small wins every day in your business.