Everyone talks about the importance of employee communications, but it’s just lip service without an actionable plan. Here are four ways to start the year off right and get better results from your internal communications.
1) Map out your communications calendar right now—Begin with a welcome message. Schedule dates for the entire year now to ensure it remains a priority. Keep the content fresh with a mix of performance results, customer and employee stories, and encouragement. We all need more of that.
2) Articulate the vision— People are more engaged when they can connect their work to big goals. Leaders who communicate the vision and values, and then put those values into action, see performance climb.
3) Use stories to make an impact—Think back to the most recent story that struck a chord with you. Simple stories make an emotional connection with the audience and hold their attention. Use your own experiences to make a point. I recently heard an executive tell his team he makes time for fitness daily because “We only get one set of parts and I want mine to last.” That’s memorable and tells me something interesting about him. Leaders who share a little of themselves in communications are viewed as credible and human.
4) Get visual—Visuals are processed 60,000 times faster than text. If you rely on email as your primary communication, know there is a better way. Use photos and videos as frequently as you use memos. Video is an excellent way to improve message retention, connect with remote workers, and engage senior leadership with teams. The best part is you don’t have to have a large budget or be an on-camera pro to create memorable content.