Internal communications priorities should always align with business strategy and address emerging workplace issues. Our analysis reveals four workplace trends that need to be on your radar this year in order to attract, engage and retain the best employees.
The Customer experience (CX) created a step-change in creating a holistic brand experience. With the tightest labor market in years, smart companies are reimaging Employee Experience (EX) to map and optimize every touchpoint in the employment journey. It begins with creating amazing experiences in recruiting and onboarding, followed by delivering the tools, technology and development opportunities that ensure a great workplace. This trend is moving from nice-to-have to business imperative.
Millennials are the fastest-growing segment of the U.S. workforce and will comprise 75% of employees by 2025. Their communication channel preferences are digital, with text, video and social apps among the top choices. If your communication channels are not mobile and visual, the impact on this employee segment will be limited. A bonus of digital channels: the analytics available will help you hone messaging and identify what’s not working.
The size of the millennial population in the workplace is
not their only impact. Millennials
are the most diverse adult generation in American history according to a Brookings study. The
more diverse the employee population, the more wide-ranging their needs. Ensure
your company’s diversity and inclusion strategy is visible, actionable, and led
by a senior business executive. Consider establishing Employee Resource Groups
to bring employees together for career growth,
involvement and community.
Walkthrough any corporation today and you’re likely to see a sea of empty workstations. Why? Because more businesses now offer flexible work hours and increased work from home arrangements. This trend puts more urgency on the development and use of digital communications channels. Establish a clear, consistent communications plan and the technology to support it. Don’t forget that everyone likes to be recognized and celebrated, especially when your role doesn’t allow you to interact with team members routinely.
Looking for ways to improve your internal communications? Get in touch with us at Insight Strategic Communications.
As you flip the calendar over to 2020, there’s a substantial opportunity to persuade, motivate and focus employees. A new year is another opportunity to start fresh. For leaders, it’s a perfect time help team members align around business priorities. In terms of good, better, best, a town hall session is definitely best. But for many leaders, a New Year’s message is more likely.
The best leadership messages are focused, inspiring and brief. Here’s how to craft a memorable one.
• Say thank you. Start with thanking employees for their contributions in the previous year. Be specific about the positive and don’t be afraid to acknowledge any challenges.
• Map out the strategy. Identify 2020 priorities and how the business will drive growth, deepen customer relationships, and adopt ways of working that improve efficiencies and execution.
• Lean into your company values. The values are essential to ensuring that everyone, at every level, has a shared purpose. The culture you want to achieve is documented in them. Make that connection explicit.
• Encourage career development. Many employees, particularly millennials consider their jobs as a launchpad for career development and growth. Encourage employees to seek opportunities to learn, grow and take advantage of development opportunities.
Remember, communicate now. Waiting until later in Q1 sends a message that you’re not focused on 2020 priorities. We’re all looking for just a spark of inspiration to reset our thinking. You can achieve this when you craft a message that is authentic, actionable and aspirational.
We’re in full-blown holiday season now, aren’t we? As the clock ticks down to year-end, you may consider what your employees want this season (hint: not another coffee mug with the company logo). Take a look at these five ideas. They’re what your team members want all year long. And the best part is, it won’t cost you a penny.
Trust— When people trust each other in the workplace, there are wide-ranging results. Productivity and creativity soar, employees love their jobs and take better care of customers. You can build trust by involving team members, being consistent in what you say and do, listening more and sharing credit.
Guidance— Feedback is a gift, and the ability to give it is one of the most important leadership skills. You’re the coach and the quality inspector. When you show team members how they can improve, it underlines your trust in them and their potential.
Encouragement–Know each individual’s strengths and gaps so you can help them reach their full potential. Sometimes just knowing that someone believes you can succeed helps you achieve. A leader’s job is to help everyone get an “A.”
Empathy –We all experience difficult seasons in life. Know your team members so well that you can show concern for them when they experience personal challenges. Sometimes the best thing you can do is listen and show that you care.
Attention–Perhaps the most important gift, and the most difficult to provide, is your attention. Being present and noticing the little things can change a good work environment into a great one.
When your team members receive these gifts, what’ you get in return is a culture where everyone lives the company values and delivers great performance.
Happy holidays from the team at Insight Strategic Communications!
“Feeling gratitude and not expressing it is like wrapping a gift and not giving it.” William A. Ward
Every day, committed and talented employees work together to create great experiences for your customers and positive results for your business. How do you celebrate them and recognize their contributions?
As we close in on year-end, take stock of the way your business celebrates employee and team achievements. A recent study by WorldatWork revealed that formal recognition programs, including service anniversary, extraordinary performance and retirement, are the most frequently offered recognition programs.
Now think about this from the employee’s perspective: if you have to wait a year to be recognized—or until your retirement—how engaged would you feel?
Recognition drives results Saying thank you costs nothing but can make a tangible impact on the bottom line. Research indicates that showing appreciation for team members’ efforts can lead to a 20-30% increase in engagement. Operational impacts can include lower turnover and absenteeism and higher productivity.
Beyond service anniversaries To make gratitude a foundation of your culture, consider bringing multiple programs together to build a consistent recognition experience: • Peer-to-peer recognition gives employees the power to do the thanking • Awards for those who demonstrate company values inspire employees to live those behaviors • Welcome programs for new hires • Social media celebrations for promotions, team achievements or community events,
As a communicator there are several key dates each year that
you must be prepared for. One of the most important is Open Enrollment.
In recent years healthcare costs have risen and plan designs have become
more complex. Open Enrollment communications have become more challenging
and more sought after by employees. To effectively communicate your
company benefits you must create a clear and consistent communications plan.
With that in mind here are a few best practices to consider
when planning out your Open Enrollment Communications:
Know your audience
The best way to find out where your communication gaps are
is to go to the source. Design a simple survey (through Google or survey
providers like Survey Monkey). Determine the level of awareness, what
employees need more information about, and what you are doing well. This
information will give you a good foundation when you begin building your
Get a head start
Going from no information for 11 months, then lots of
information all at once when decisions must be made immediately can be
overwhelming. Rather than overloading your employees with a massive
information drop, spread your Open Enrollment communications out over the
year. Create a 12-month communications plan that delivers small bits of
information every month. A consistent flow of communications about your
benefits will increase understanding and engagement.
Clarity is key
Keep your messaging simple. Your job is to break
through all of the confusing technical details and answer employees’ most basic
questions. What? When? Where? How? Provide clear information, dates,
checklists, and decision support tools that are easy to follow. Once your
employees have an understanding of the process, they will find it much easier
to come to a final decision.
Give them the cold hard facts
Your employees are intelligent. Be open and honest
with them. Communicate any challenging news such as increased health plan
premiums or rising deductibles. Messaging that is meant to conceal this
information will be seen as a negative and will impact employee morale.
On the same note, highlight the value of your benefits plan. Promote
wellness and have your employees share their stories of personal wellness with
Being prepared for Open Enrollment will make the entire
process easier. Get out in front of the issue and have a plan that
simplifies the information with a clear and consistent message.
Our business is located in the heart of college football country. While other regions are passionate about hockey or “Sunday football” as we refer to the NFL, it’s hard to describe the intensity the college gridiron inspires in the Southeast.
In honor of the season that raises our hopes and crushes our dreams, here are some of the best quotes about leadership from college football coaches. Use them to inspire your team.
May all your communications this month be first downs and touchdowns.
• “Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how well you do it.” Lou Holtz, Notre Dame
• “Success doesn’t come from pie in the sky thinking. It’s the result of consciously doing something each day that will add to your overall execution.” Nick Saban, University of Alabama
• “The will to win, the desire to succeed, the urge to reach your full potential … these are the keys that will unlock the door to personal excellence.” Eddie Robinson, Grambling State University
• “My goal is to love these guys and put them in a situation where they can grow up to be the best men they can be. I have influence over them, and I take that responsibility seriously.” Mark Richt, University of Georgia
• “Your goals are constantly revised according to circumstance, but your purpose, your real reason for being, that supersedes everything.” Jim Tressle, Ohio State University
• “Let the light that shines in you be brighter than the light that shines on you.” Dabo Swinney, Clemson University
A recent conversation with a smart, successful corporate leader has me still shaking my head. He was reflecting on the lack of urgency and so-so performance of some of their teams. “They just don’t get it,” he said. “I don’t know how we can get through to them.” It doesn’t take the investigative powers of Sherlock Holmes to identify a disconnect between the business strategy and employee performance. The failure here is not on the part of the employees, it’s the communications strategy. Sustained communications remind everyone of what you’re trying to achieve together. Here are three frequent internal communication fails and how to fix them:
No consistent communications Without communications, employees create their own narrative. No matter what channel works best for your business, choose a communications timetable and stick to it. Ad hoc doesn’t work. The message doesn’t need to be long, or over-produced. Sometimes an update, or a checklist or outlook for the next 30 days is enough. When weeks and months go by without a message from the leader, don’t expect employees to think things are OK.
No clarity on the big picture According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. Wouldn’t it be great if everyone was focused on the same goals? A survey by Weber Shandwick found that only four in 10 employees can describe what their employer does and only 37% know the company’s goals. Ugh! Leaders must be relentless in connecting people to purpose by clearly communicating the company purpose, mission and goals. Just when you’re sick of talking about it, you’re reaching someone for the first time.
Relying on email as your go-to channel We’ve been talking about the death of email as an effective internal communications tool forever, but the dominance of millennials in the workplace should finally do it in. Every generation has a communication preference and the future is digital. If you’re relying on email to communicate with employees, you’ve got a problem. Add other channels to your communications mix and consider cloud-based products like Slack, GSuite or Microsoft teams.
When iTunes debuted 18 years ago, it was a radical concept. Don’t buy the whole album; pay 99 cents for
the one song you like. Get a thousand songs in your pocket!
Apple made the announcement this month that it would move to
three individual dedicated apps for music, podcasts and TV. Users can maintain
their iTunes libraries and choose to subscribe to Apple Music. Pundits agreed
it was the right move, even though it’s the end of an era.
Think about your business communications: what channels or practices do you need to put
the brakes on?
Sometimes we stick with a communications process or channel
because it’s comfortable. It’s worked in
the past. It’s a no brainer to produce
it. But it takes a bit of courage to
realize that what worked before isn’t working now or is not sustainable in the
future. Change can be unsettling, but
it’s also troubling to find out your newsletter or intranet or CEO blog is
ineffective because it has no audience.
What is your least favorite thing to do? For some people
it’s cleaning their house, for others it’s going to the grocery store and for
some it’s working out. It’s not that
they don’t like the end result. A fresh
clean house, a fridge full of groceries or the feeling after finishing a workout
are all very satisfying and produce tangible results. They will tell you that they don’t enjoy the
This concept can also apply to business. How does your business engage employees to
share ideas to make the business better?
Involvement opportunities drive engagement, particularly with
millennials. Everyone wants to work
smarter, not harder.
One way to involve employees is by implementing a processes
improvement program. Start with a survey, suggestion request or contest. Employee feedback can help you quickly target
where you can improve and unlock potential.
Ask employees to provide suggestions on how and where the business can grow,
innovate, save money, or do things a different way. Some categories to consider are:
Reducing waste and time
Enhancing customer experiences
Increasing employee engagement
Promoting collaboration across the business
Once you’ve collected employee ideas and discovered an area
where you can improve, be sure to clearly communicate the new process and
connect it to the process improvement program.
Thank those who participated for their input, describe what is changing
and explain the benefits.
Your employees are an invaluable asset. Give them an opportunity to help improve your processes and the long-term results will benefits your business. Share your your stories with me at: firstname.lastname@example.org