Just throw money at it.
Sadly, this is the same, basic solution that corporations around the world frequently rely on when it comes to solving problems, improving engagement, recognizing employees, etc.. And it’s for a perfectly good reason — it often works. It’s too bad this isn’t a sustainable way to solve every problem in the book.
I was fortunate enough to work with several dedicated individuals with InterContinental Hotel Group (IHG) on their Celebrate Service project this year. Celebrate Service is one of the broadest employee recognition events in the world, reaching out to more than 345,000 of their employees at hotels and offices in 100 countries. (You’re probably familiar with IHG’s brands, which include InterContinental ®, Crowne Plaza ®, and Holiday Inn ®.) In short, the goal of Celebrate Service is for everyone to take one week per year to celebrate how hard they work on a daily basis.
With this being my first year as a part of the project, I remember a question posed at the first Celebrate Service Meeting:
“How do we execute this project better than before and spend less?”
The answer was remarkably basic. Simple, genuine “thank yous.” It’s a concept that’s so rudimentary that it can be bypassed by our brains sometimes, which are usually trying to come up with the next big thing to impress our bosses.
Without delving into the minutiae of the execution of the project, the results were some of the best ever for Celebrate Service (est. 2010). IHG had more than 95% participation globally, their people loved it, and they spent less to do it.
Money helps, but sometimes it’s important to K.I.S.S.
Keep it simple, stupid!
What do you think? Share your story with Joe: Joe.Patrick@insight-communication.com