Internal communications priorities should always align with business strategy and address emerging workplace issues. Our analysis reveals four workplace trends that need to be on your radar this year in order to attract, engage and retain the best employees.
The Customer experience (CX) created a step-change in creating a holistic brand experience. With the tightest labor market in years, smart companies are reimaging Employee Experience (EX) to map and optimize every touchpoint in the employment journey. It begins with creating amazing experiences in recruiting and onboarding, followed by delivering the tools, technology and development opportunities that ensure a great workplace. This trend is moving from nice-to-have to business imperative.
Millennials are the fastest-growing segment of the U.S. workforce and will comprise 75% of employees by 2025. Their communication channel preferences are digital, with text, video and social apps among the top choices. If your communication channels are not mobile and visual, the impact on this employee segment will be limited. A bonus of digital channels: the analytics available will help you hone messaging and identify what’s not working.
Diversity and Inclusion Culture
The size of the millennial population in the workplace is not their only impact. Millennials are the most diverse adult generation in American history according to a Brookings study. The more diverse the employee population, the more wide-ranging their needs. Ensure your company’s diversity and inclusion strategy is visible, actionable, and led by a senior business executive. Consider establishing Employee Resource Groups to bring employees together for career growth, involvement and community.
Connecting with Remote Employees
Walkthrough any corporation today and you’re likely to see a sea of empty workstations. Why? Because more businesses now offer flexible work hours and increased work from home arrangements. This trend puts more urgency on the development and use of digital communications channels. Establish a clear, consistent communications plan and the technology to support it. Don’t forget that everyone likes to be recognized and celebrated, especially when your role doesn’t allow you to interact with team members routinely.
Looking for ways to improve your internal communications? Get in touch with us at Insight Strategic Communications.