HR Communications

Challenge

Fortune’s Best Companies to Work For list is both highly regarded and difficult to land on. The application process rates employees’ perception of trust and celebrates companies where culture is a business imperative. In 2011, IHG chose to compete for the list for the first time, to benchmark their great culture and people programs against the best in the U.S.A.. Insight Strategic Communications was selected to write IHG’s application.

Solution

Collaborating with internal partners in Human Resources and Corporate Communications, we helped IHG tell their story by highlighting the culture, programs and people that make IHG and their brands, Candlewood Suites®, Crowne Plaza®, Holiday Inn®, Holiday Inn Express®, Holiday Inn Resorts®, Hotel Indigo®, InterContinental Hotels and Resorts® and Staybridge Suites®, great places to work. IHG was selected one of the 2012 Fortune Best Companies to Work, making the list on their first attempt a remarkable feat.